Dear Savvy Business Owner,

Reality is... 

...these days, "good enough" just isn't "good enough."  

At least not when it comes to marketing.  And certainly not if you really want to break through to extreme profitability.  

You want results.

You could try to do it all yourself.  

But even surgeons don't do their own plumbing.  They call in a professional.

And the Internet is littered with men and women who have taken some flimsy e-course and now call themselves professionals.  

And what do most deliver?  One dimensional, cookie-cutter copy that does NOTHING to pluck your prospect's credit card out of their hands and stuff it into your wallet.

Come on... I'm not the only one who has seen the same fill-in-the-blanks sales page selling everything from dog training videos to books on poker.

Maybe you've even used copy like this.  And your campaign was a failure.

It's Not Your Fault

Not entirely at least.  

You hired a freelance copywriter, assuming they were all created equal.  Or you hired the cheapest copywriter you could find.  

Well... where did it get you?  What was your return on investment with that guy?

What's worse is your attempt to save money cost you a fortune in worthless copy and lost sales.

Now you know better.  You know you need a high response copywriter that delivers more than just the same old same old.

You know you need to separate yourself from the pack...

More than that... you need a Field Commander with an entire arsenal of weapons at his disposal.  Any one of which can give you an unfair advantage over your competition.

As you carefully read every word of this page, you're going to discover a secret. You'll learn what those in the know consider the biggest secret of successful online and offline marketing.  

It's a secret the big fat ad agencies seem to have forgotten.  And most modern copywriters never even bothered to learn.

A secret that has been hiding in plain sight your entire life. 

Hi.  I'm Vin Montello.  

Unlike most copywriters out there today, I don't come with a journalism or business background. I come from the world of entertainment.

I honed my skills -- the same skills I use to put dead presidents into my clients' pockets -- working for almost 18 years as a writer in Hollywood.  

I've written comedy, drama and even reality television.  And no matter what the  genre, the most important element needed for success is still the same.

Stories.  

Compelling... gotta'-tune-in-every-week... stories.

I spent nearly 2 decades honing my craft... telling entertaining stories on television.

But then something tragic happened, that would force me to re-map my journey. That life-changing event brought me to the threshold.  To completely rethink the life I was leading.  

But I'll tell you more about that later.  

Right now, all you need to know is that event pushed me to discover everything I could about marketing and copywriting.  

I studied and studied some more.  I put hundreds of hours into learning from the best in the industry.

I'm talking about legends, some living and others long gone.

True masters like...

David Garfinkel Gary Halbert John Carlton Claude Hopkins Joe Sugarman

Victor Schwab Bob Bly Dan Kennedy Michel Fortin David Ogilvy

And I ate it all up.

I got so much from that experience.  Tactics... secrets... long-lost plans of persuasive attack... and more.  

True gems that lesser marketers haven't even heard of.

Like...

	The "Big 3" money seizing opportunities in all good advertising campaigns.  Pass up just one and you could be leaving piles of money on the table.
	"The 7 Wonders Of Successful Copy" - Like monuments to the Gods of Advertising, these seven sneaky tricks help your product  tower over the competition.
	"The 21 Point Checklist" that must be met in order for your copy to make you dime 1.  Forget to run your copy through this checklist and you can kiss your investment good-bye.
	"The 6th and 7th Senses Of Explosive Copy"  - This blew my mind.  It's so simple, yet 99% of your competition doesn't even know it exists!
	"The Weapon of Mass Conversion" - If you don't have this arrow in your quiver, then your message is probably going to miss the target every single time.
	"The 3 Sneaky Tactics" Of Hypnotic Selling Imagine your sales letter secretly commanding the reader to buy.
	"The 1 Word That Dooms 99% Of Bad Copy Eliminating this word from your sales message almost guarantees you'll make more money.

Now that was plenty.

Those secrets were more than enough to put my copy above most out there today.  

But I wasn't done.  Not by a long-shot.  

I mixed all that knowledge with my storytelling abilities and the difference was remarkable.

Right out of the box, my copy began to get noticed.  

It was different.  I didn't just grab the readers attention, I latched onto their eyeballs and held on for dear life until they clicked the "buy" button. I quickly got a reputation as an expert copywriter who delivers high response copy.

What's my secret?

It's one  that too few copywriters truly understand is...

"Facts Tell... But Stories Sell"

Winning that contest was my "proof of concept."  I now knew that my brand of copy-- what I call "Hollywood Storytelling" was not only unique... it was a winner.

What followed was months of refining my craft, all while making boatloads of money for my clients. And yes... I made some millionaires.

It was during that time when I created ways to use story, that are unique to me. 

I not only utilize the advanced tactics other master copywriters employ, but I also bring storytelling techniques from scripted television... to the written sales message.

Make no mistake about this... 

I do it in a way that most readers don't even realize that I'm doing it. It becomes almost invisible within the sales message. 

And hitting them when they don't even know they're being hit... now THAT'S powerful marketing.